A UPC barcode by itself is just an image consisting of black bars over white space that represent a numeric GTIN value. The actual UPC product data resides in various databases which use the GTIN as the key identifier. GTIN.cloud® is the sole source repository that enables manufacturers to assign and manage their UPC assignments and connect GTIN identifiers to descriptive UPC product data. Unlike other “databases”, UPC product data within GTIN.cloud® can be exported to other data resources, such as GS1 Data Hub, Amazon, and Google Merchant center. Since end-consumers demand accurate product data, it is imperative that brands always manage and control their UPC barcodes descriptive product data.
The GTIN management function enables companies to activate and assign their GS1 GTINs, associate product data attributes, and create barcode files. A unique feature of GTIN.cloud is that a company’s assigned GS1 consultant personally validates all entered UPC product data before the UPC is published.
GS1 prohibits the reuse of GTINs, so it is imperative that UPC identification is done correctly the first time!
GTIN.cloud® Frequently Asked Questions (FAQ’s)
Is this the “Official UPC Database”?
Despite what you might see from an internet search, there is not currently a single recognized global UPC database. Unfortunately, there are numerous online websites that incorrectly claim to be authorized databases and they provide non-validated information. To learn more, please visit https://www.barcode-us.info/official-upc-database-facts/
The significant benefits of the GTIN.cloud®repository are the company (brand owner) has complete control of all product data associated with their GTINs and all information is validated by a consultant prior to publishing.
Do we need to use the GS1 DataHub when my GTIN and product data reside in GTIN.Cloud®?
The short answer is No. However, it is included as part of the GS1 licensing membership so there is no downside. Right now the DataHub tool does not technically share any UPC data and potential trading partners do not use it to discover products.
GS1 does have an initiative called “Verified By GS1” with the hope that companies will be able to search GTINs for GS1 validity. This future program involves including detailed and structured product data and GTIN.cloud is already collecting and validating these fields for future DataHub imports.
Comparison of Functionalities: GTIN.cloud® vs DataHub
| GTIN.cloud® | DataHub | |
| Manage GTIN-12 (UPCs) | Yes | Yes |
| Manage GTIN-14 (case markings) | Yes | Yes |
| Create barcode files (printer-ready) | Yes | No |
| Allow Multiple Users | Yes | $500 add-on |
| Export GTINs to Other Databases | Yes | $4500 add-on |
| Human Validation of Entered Data | Yes | No |
Organizations, such as Google and Amazon, have specific non-standardized GTIN data requirements, and specific mandatory information will vary by product category. GTIN.Cloud® can export all standardized formatted data so companies can furnish specific data files to each of their trading partners.
How Do Companies Gain Access to GTIN.cloud®?
An annual subscription to GTIN.cloud® is automatically included with our GS1 Barcode Service and Support programs. Due to the importance of human-validated UPC product data, both GTIN assignments and corresponding data are personally reviewed by our GS1 Barcode consultants.
Companies who do not have their licensed GS1 GTINs or Prefixes can go to www.barcode-us.com to obtain their UPC barcodes and gain access to GTIN.Cloud®. The digital .eps barcode files are included and can be generated on the GTIN.Cloud® management portal.
Companies who already have licensed their GS1 GTINs and/or Prefix can subscribe to a GS1 Barcode Support program to gain access to GTIN.cloud®. Credit is also provided for digital barcode files. GS1 Barcode Support programs are available at www.barcode-us.com/buy-upcs/support-subscriptions.
History of Barcodes
UPC Tutorial Videos
Amazon’s GTIN Requirements
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